Where Animation is Headed in 2017

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Growth of Virtual Reality

VR enters a make-or-break phase as the big tech companies vie to develop the best devices and create enough content to build audience share. Will storytelling in VR develop enough to keep people coming back once the novelty of the tech has worn off a bit? There are a good few more years to go before we know the answer to this one, but I think it has a great future potentially, especially for short-form series content—series form rather than features because it’s eminently snackable/bingeable on your own. For me, features will remain the big shared experience event that people enjoy. We will keep a close eye on research as to how it can potentially affect the development of young children’s brains but there’s no doubt that fully immersive experiences such as these are a full on WOW!

Entertainment & Marketing Collaborations

As the worlds of entertainment and marketing continue to grow ever closer, this is one area that is ripe for growth. With brands looking for ways to leverage new audiences and entertainment companies hungry for the media-buying power of the big brands, this is a key trend. And it’s not only about animation or even film or TV—it’s also about events, attractions and the role of interactivity in pulling audiences more deeply into meaningful communities around a show or an idea, without necessarily differentiating between something that entertains and something that sells.

It also plays into the world of the mega agency groups that offer clients project-based projects, shopping for relevant talent within the group agencies and starting to reach directly into content creators. And it’s happening already. We’re actively creating partnerships between agencies/brands and broadcasters with ourselves as content creators. Collaboration—it’s the way forward. Longer short form.

Strong, High-Concept, Stylized 3D

This will continue to be developed as budgets remain tight and expectations are high. Plus there are some amazingly talented young artists coming through, especially from the French animation colleges like Supinfocom and Gobbelins. These guys already get snapped up by the big studios, but the sheer originality of their talent isn’t coming out in feature films yet in the way that it most certainly is in commercials. We should watch out for those features. There is some serious creativity happening inside their walls!


contents from: http://www.howdesign.com/design-firm/design-firms-to-watch/biggest-animation-trends-2016-whats-coming-2017/

2 thoughts on “Where Animation is Headed in 2017

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