Investment in Virtual Reality

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Technologically, 2016 was the year that virtual reality took its first significant steps in animated storytelling. Animation is uniquely suited to VR as you can control precisely the interaction between the viewer and the subject the viewer is looking at. The movement of the headset can trigger a precise action in the animated character, bringing an immediacy and intimacy to interaction.

Aardman has now delivered two big VR projects for Google and the BBC, and we have others in the pipeline. The Google project Google Spotlight Stories “Special Delivery” used the bespoke Google Advanced Technology and Projects Story Development Kit and required a lot of joint collaboration on the technical development, although the driver for this was always to achieve better creative results.

www.ezracreativeproductions.com

content from: http://www.howdesign.com/design-firm/design-firms-to-watch/biggest-animation-trends-2016-whats-coming-2017/

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